Between mastery and creativity
INSPIRE — Brand, Strategy, Packaging, Illustration, Environmental
EVERYHALF — Every Half Bean is a brand founded along the journey a dedicated coffee enthusiast. The name itself implies the founder's fervent passion for coffee - grinding all the way down to every half of everything, looking and cherishing the original flavor. In 2021, Every Half was born, marking the transition from a personal brand into a coffee company - a fairly uncommon model in Vietnam coffee market.
Targeting millennials and the upcoming GenZ, Every Half believe coffee is nothing less than excitement and joy, that is why each illustration is connected to different coffee bean's flavor. From the oozing good vibes, cozy thick body, to the fruity refreshment like a wind breeze touching swimming pool water, Every Half has you covered. Coffee is barely a wake-up beverage, it's a daring attitude with a sprinkle of unexpected dreaminess.
Client: Every Half
Project Team:
Trung Nguyen
Huy Nguyen
Trang Ká
Linkk Nguyen
Sally Luong
Tommy Nguyen
Jun Nguyen
Sector:
Food & Drink
Discipline:
Brand Identity
Brand Idea
Environmental Graphics
Illustration
Packaging Design
Print Design