KAFI — As the financial market is going wider and younger, long gone are the days when wealth was reserved inclusively for the rich and the big brains in Wall Street.

We recognized the potential for not just a brand refreshment but a total restructuring and rebranding, starting from the name. We quickly noticed the need to break the misconception that wealth is only for the financial world, and that the road to wealth is through boring austerity days. Targeting progressive young minds, NAR8 rewrote the investment philosophy to be an inspiring lifestyle one can lead. Being wealthy is not only about owning estate or reaching 9-figure in bank account, it’s also living an enriched life and outstretch our today capacity.

Kafi is chosen for being suggestive of a fintech product bridging young people to that Wealth. In addition to a well-defined strategy, the brand was successfully launched with a new eye-catching look. The visual identity blend simple shapes with bold gradient, balancing the lifestyle factor, a promise to a prospective future, and the reliable aspect of a financial product. In final words, can investing go carefree? Not really, but it can get way easier and enjoyable with Kafi.