A Neo Brutalism Symphony of Colorful Indulgence

IMPACT — Brand, Strategy, Naming, Digital, Print, Motion

In a realm where taste goes beyond the usual and design serves as a canvas for culinary creativity, we introduce "Naked Flavors" — an innovative gelato branding project that challenges the norms. Inspired by the straightforwardness of brutalist design, we're set on reshaping the concept of indulgence.

The heart of Naked Flavors lies in its bold typography, an assertion of confidence that demands attention. ‘Naked Flavors’, true to its name, conceals its identity in a vibrant dreamscape. The brand name becomes a puzzle, a game of hide-and-seek amidst the riot of colorful patterns. Uncovering the brand becomes an interactive and delightful experience, akin to the anticipation that precedes the first scoop of gelato.

As we invite you to join us in this vibrant odyssey, prepare to be immersed in a world where every scoop is a stroke of artist.

Client: NakedFlavors

Project Team:
Trung Nguyen
Quynh Doan
Tri Thong
Huy Nguyen
Dung Vu
Kay Trinh
Huy Vo
Linh K
Quang Phan
Thinh Nguyen
Ngoc Tran
Mi Lan
Dung Nguyen
Nhi Nguyen
Ha Vy

Collaborators:
M.P / Eds
Ha Nhu
Phuong Nguyen

Photography Team: FPDB

Khánh Ngọc (PM)
Lavie (Producer)
Đức Bùi (CD)
Linh Tống (AD)
Như Bùi, Đức Choco, Vy Lam (Photographer)
Duy Khương (Lighting)
Hương Loan, Delilah Phan, Cheese Quỳnh Chi (Food Stylist)
Tống Duyên, Nhi Nguyễn(PA)
Min Dua (BTS)
Dylan Hoang (Retoucher)

Sector: F&B

Discipline:
Brand Identity
Brand Strategy
Naming
Digital Design
Product Design
Print Design
Motion Design

Interior Team:
BODC

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