THE COFFEE HOUSE SIGNATURE — "What defines a great day? Wake up, get a cup of coffee on the way to work and head up for a nice old ritual. The pleasure is contagious. After all, it's all about the feel-good thing."

The Coffee House Signature is the flagship store in a popular chain of coffee shops of the same name. Coffee has long been nothing less than a daily ritual for Vietnamese people, whether they are slowly sipping iced black coffee in the early morning, or chatting with colleagues with a thick milky bac-siu in hand.